Is your message getting through?
Maintaining your database can be a time consuming and costly exercise. You need the time and manpower to analyse the quality of your data input and to ensure what is being entered is valuable quality data. It is estimated UK businesses lose £197 million from bad data quality – the marketing message never reaches the customer.
67% of emails sent never make it to the intended recipient
22% of all customer data is thought to be incorrect
Data naturally decays at 2.1% per month
Our CRM team are ready to help and advise you regarding your data quality. By monitoring data quality we can advise on the rules you need to ensure your marketing data is as clean as possible. We can assist you with database cleansing, identifying your duplicates and giving you an indepth analysis on the state of your database. How many customers do you have without an email address, mobile number, next contact date.
GDM can help you